NEWS:
LATEST
NEWS: 1.JUNE.06:
Where
is The AdverMatrix? What is The AdverMatrix? Is it a game,
an advergame, an arg, or even a pixel site? - No one seems
to really know...This latest internet phenonema however
seems to be cropping up all over the web, in the strangest
places, over the last few months, most recently on a Pixel
advertising site called thepixelgame.com....
Numerous web searches by us over the past few weeks have
so far yielded very little results, other than another possible
link to the Real World website mentioned by us a few months
ago. (See below) Rumours that the so called AdverMatrix
is the brainchild of one or even a group of the larger corporate
advertising companies and connected in some way with the
new advergaming phenomenon, have so far been unproved. Today,
however a website did finally appear under the domain name
"advermatrix". With a Matrix movie type background
theme, and also (rather strangely) - the Lost numbers from
the Lost Tv show Arg on the site and very little else -may
add fuel to the rumours of some of those sinister corporate
advertising conspiracy theories. Unfortunately, there is
as yet little further real information on the purpose or
intentions of this site. If anyone out there manages to
solve the mystery, or spots any further clues, links or
rumours leading to the meanings behind this site, please
email us, and let us know!
NEWS:
25.Jan.06:
WELCOME
TO THE REAL WORLD.COM
Is
this an ARG? Anyone know?
~~~Is
this part of the AdverMatrix?
HEX
168 - The Beginning is Nigh...?
What
is the Lutz
World Report - we
wonder? Could this be the next big thing ? or not.... we'll
soon know ...The clock is ticking - just a day or so to
go.....
30.SEPT.2005
A
new "alternate-reality game" appears to have begun
on the Internet at the
Now
Playing Magazine Web site.
BOOKS
The
author of the definitive guide to Alternate Reality Games,
This Is Not A Game, has released his second book from New
Fiction Publishing. LLC. is the perfect introduction for
newcomers to the exciting genre of alternate reality gaming,
or ARGs for short. Written in the style of the rulebook
that should come along with every ARG, Through the Rabbit
Hole lays out the common parts, pieces, playing fields,
and rules for playing alternate reality games in a simple
and concise manner.
Through
the Rabbit Hole features four special introductory chapters
about current alternate reality games to help new ARG players
find and get started on their first game!
Through
the Rabbit Hole:
A Beginner's Guide to Playing Alternate Reality Games
by Dave Szulborski
OLD
NEWS
"Perplex City,"
a cryptic mix of Da Vinci Code mystery
and video game logic, is generating buzz as the latest alternate-reality
game.
Bottom line:
Alternate-reality gaming blends real-life treasure hunting,
interactive storytelling, video games and online community--and
may be one of the most powerful guerrilla marketing mechanisms
ever invented
-- C-NET News(February 28, 2005)
--
